Netflix
"Already Watched"
Page

Adding a page to the famous streaming platform Netflix to enhance the User Experience

Our Goals

Easy

We wanted to design this new page to make it easier on the users to navigate the app.

User Experience Improvement

The new page was seen to improve the overall User Experience, making it easier to navigate through the "already watched section of the app.

Helpful

The goal of the app is to create fun and easy entertainment, which cannot be achieved without an easy to use and user friendly app, which is why this improvement was made.

Fun

Fun is part of the app and its goal. By making a new section to the app, we also wanted to create something fun and interactive to the user, which is why the section of the "Top 10 movies this year" was created.

Our User Personas

Jason

10 years old

Don

34 years old

Alexa

22 years old

using the same grey background and profe

Susie

70 years old

Carlos

55 years old

with the same background and pose, put a

Gina

18 years old

Who was the website thought for?

In the process of designing a new section for the Netflix app, our primary focus was on creating an inclusive and user-centric experience that caters to a diverse audience, regardless of age, background, or preferences. The user personas we kept in mind span a broad spectrum, starting with children and families who seek a safe and entertaining space, featuring kid-friendly content recommendations, parental controls, and an intuitive interface. For teens and young adults, the aim was to provide a dynamic and trendy environment, featuring trending shows, personalized recommendations, interactive elements, and social sharing options. Adults, on the other hand, can expect a seamless and sophisticated experience with a diverse content library, advanced filtering options, easy navigation, and personalized suggestions based on their viewing habits. The interface caters to seniors by offering simplified navigation, larger font options, voice command capabilities, and easy-to-understand categorization.

Why create this new page?

When the Netflix app was presented to our user testing, one thing that seemed to miss and was difficult to find and was frustrating across the users was a way to easily see what they had watched before. This is why this new section was created, we wanted to deliver to the users a better and improved User Experience by adding something so simple to use but yet so important to their experience.

Approach and Sketches

When undertaking the design of a new section within the Netflix app, our approach was anchored in preserving the sleek and iconic design that characterizes the platform while introducing an innovative "Already Watched" section to enhance user engagement. Our primary goal was to seamlessly integrate this dynamic feature into the existing interface, ensuring it was both easy to use and visually appealing. The challenge was to maintain the sophisticated aesthetics of Netflix while infusing a touch of fun and interactivity into the "Already Watched" section, such as the "Your Top 10 Movies This Year". Through careful consideration of user feedback and behavior, we incorporated playful elements that elevate the user experience, making the process of revisiting favorite content an enjoyable and visually dynamic journey. This approach not only aligns with Netflix's iconic design principles but also enhances user satisfaction by seamlessly blending sophistication with a touch of entertainment within the app.

Results:

Landing Pages:

We were able to create a fun and interactive page that would be able to keep the sleek and iconic design of Netflix, while adding some elements of interactivity and fun, enhancing the user experience and engagement.

Conclusion & What Did I Learn?

In concluding the design journey for the new page within the Netflix app, I've gained valuable insights that underscore the importance of a user-centric approach in crafting digital experiences. Retaining the sleek and iconic design synonymous with Netflix while introducing the innovative "Already Watched" section required a delicate balance between familiarity and novelty. The dynamic and easy-to-use nature of this section not only enriches user interaction but also aligns with evolving user expectations. Throughout the process, I learned the significance of marrying functionality with aesthetics, ensuring that the user interface seamlessly integrates new features without compromising the overall visual appeal. Embracing feedback and user behavior allowed for the incorporation of playful elements, transforming the "Already Watched" section into a delightful and engaging space. This project underscored the importance of continual user research, adaptability, and a commitment to enhancing the user experience within the context of an established design language. Overall, the Netflix app redesign project has equipped me with a nuanced understanding of the delicate balance between innovation and user familiarity in the realm of user experience design.

What I learned:

Became even more familiarized with Figma
Learned how to conduct some User Experience Research
Learned how to put the needs to the users above everything else

Netflix "Already Watched" Page